With this report, ArabNet and OMD aim to provide brands and decision makers with the insights and best practices as to develop their e-commerce strategies and plans. The research investigates the main social media channels, mobile strategies, as well as logistics and payments' best practices adopted by e-commerce players, in addition to exploring consumer behavior and the purchasing cycle. It also looks at the top future challenges and trends facing e-commerce businesses in the region.
The research is based on a survey of 13 executives from some of the top e-commerce companies in the MENA region, across both e-retail and service marketplaces.
This research report provides an overview of the technology investment landscape in the Middle East and North Africa
(MENA) region. The first section focuses on the investor community, and examines the availability of funding sources
across markets, ticket sizes, and how this has developed over time. The second section focuses on the investments that
took place between 2013 and 2015, and analyzes them by market, ticket size, industry, life span and gender. The third
section analyzes investments made by corporate venture funds across markets. The aim of the report is to provide a
holistic perspective on the industry, identifying trends and pinpointing gaps in the market.
The report findings are based on data collected from 48 investors and accelerators in the MENA region, specifically in the United Arab Emirates, Egypt, Lebanon, Jordan, Saudi Arabia, Morocco, Kuwait, Palestine, Algeria, Tunisia and Bahrain.
The report also aggregates information from publicly announced investments, and those listed on public databases such
as Crunchbase, AngelList and others. The report analyzes a total of 480 investments in regional startups by regional and
global investors. However, due to the private and proprietary nature of the investments, there may be deals that have not
been included in the analysis. In the case where investments were announced without official investment values by either
investor or startup, ArabNet has estimated the values based on history of involved investors, age of the company, and
stage of the investment.
Digital Banking Report
The data was mainly analyzed based on three criteria: country of residence, monthly personal income, and respondents being adopters vs. non-adopters of digital banking.
Ultimately, the ArabNet Digital Banking Adoption Trends in MENA report provides data necessary for the development of a more cutting-edge banking sector in the MENA region.
ArabNet has launched this study to determine the impact of digital platforms on the banking sector. The study investigates the factors influencing digital banking adoption, usage of digital banking services, branch visit habits and behaviors, preferred payment methods, and finally the adoption of alternative methods of payment.
The findings are based on a study conducted in the KSA, UAE, Egypt, Lebanon, and Jordan, during the month of January 2016. The sample distribution includes 500 bank account holders per country, who own a phone and have internet connectivity (90% are smartphone / tablet users). The survey was administered by On Device Research.
ArabNet App Report
The report will present the survey findings along three main themes: 1) App download, usage, and discovery patterns; 2) Top app categories and Arabic apps; and 3) App spending and payment behavior.
The findings will be further analyzed based on age, gender, and household income – on both a country and regional level. Where they exist, outliers will be highlighted and explained, if possible.
ArabNet is presenting this report for app publishers, developers, investors, and agencies looking to make the most of the opportunities available in the app economy in the MENA region. This report will help them understand the trends, habits, spending budget, profiles, and preferences of users in order to make informed decisions on development and expansion strategies.
The report findings are based on a study conducted in May 2015 on the mobile app economy in the MENA region, specifically in Egypt, Lebanon, Jordan, Saudi Arabia, and the United Arab Emirates. Representative samples of 500 smartphone owners from each country completed a survey administered by On Device Research.